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ASSESSMENT 1: CASE ANALYSIS REPORT (15 marks) The goal of case analysis is to allow you to consolidate what you have learned in the class and from the book chapters and to apply the knowledge in a written analysis of a real world case. This is an individual assessment. For this assessment you should focus on the core issues underlying the case and illustrate the analysis with appropriate and relevant arguments, logic and theoretical frameworks to demonstrate your mastery and knowledge of the case subject matter and alignment with the chapter topics. Background research, analysing the case based on unit relevant topics, models and frameworks as well as strong arguments backed up by credible and relevant data and facts will be crucial in achieving a good mark. In constructing the case analysis, a report format is preferably advised over an essay format. Case: Leopard Controls finally shows its spots. Review the case and based on your chapter learning and topics covered in the sessions so far, answer the following questions. Q1.What could a marketing professional do for a company like Leopard Controls? (approximately 300 words ) Q2.In some ways the Leopard Controls approach to gaining market share could be considered naive. It may be good for the clients, but it is not necessary good for the business itself. Growth can be slow and erratic because price and service quality perception can fall victim to the mood state of the client. Profitability is also dependent on a high activity level. What are the advantages and disadvantages of this approach to business? (approximately 500 words) [Available on VUCollaborate. Sourced from: Sharp (2013); Marketing: Theory, Evidence, Practice; Oxford University Press] Word limit: 800 words (±10%) (Excluding reference list, if any). You need to state the word count of the assessment on the cover page.



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