Running head: CLEANING EDGE1Arguments for Launching Clean EdgeStudents Name:Institutional Affiliation:CLEAN EDGE2Arguments for Launching Clean EdgeIntroductionClean Edge razor possesses an improved design with improved performance due to itsutilization of a vibrating technology that stimulates the hair follicles and lifts the hair from theskin hence ensuring a thorough shave. The product with its superior qualities needs to bepositioned in the market, but the company stakeholders are considering whether to position it asa niche product or a mainstream brand.Arguments for/Against a niche productPositioning the razor as a niche product lowers the rate of cannibalization because it willperfectly complement the company`s existing product portfolio. This will definitely result inhigher and consistent profit margins for the company, and fewer risks will be involved. Thetechnical features in the razor complement the current technological advancement; hence beingin the niche market will enable it to attract the target customers who are willing to buy it at thepremium price. This will also ensure that the company does not leave the niche market to othercompetitors.Positioning the Clean Edge razor in the niche market enables the company to invest lessin marketing as compared to positioning it as a mainstream brand because it`s always cheaper totake a new product to a smaller market. The product also fits the niche market because of theexcellent brand i ...
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