Running Head: INTERNATIONAL EXPANSIONInternational Expansion:A Recommendation for Walt Disney CompanyFirstname LastnameInstitutional Affiliation1A RECOMMENDATION FOR WALT DISNEY COMPANYCompany selection and a brief description60 years ago, Walt Disney (an American) began a park at Californias LA, the currentHollywood that was aimed at entertaining himself and his two daughters, and after a series ofevents was able to develop Mickey Mouse. This has built a strong and highly profitable businessnamed after him, which is publicly traded and has extended its scope beyond California and theUSA. Walt Disney is a multinational film producing and general information and entertainmentcompany. It specializes in production of film, provision of radio services, television services, andalso has resorts that are not different from their fairytale theme parks (Wasko, 2013).The company has expanded globally from the United States California, Loss Angeles tobe more specific. The expansion occurs through acquisition and mergers, but recently thecompany has been developing their new investments from scratch. The new Shanghai themepark is an example of the ambitious growth plan that aims at competing and making profits fromthe international arena. The company has also ventured in some Latin American countries,Canada, India, Europe and Russia (Wasko, 2013).Region and Country SelectionThere are two world regions that Walt Disney has not set foot yet. The first one i ...
To Order an Original Plagiarism Free Paper on the Same Topic Click Here
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.