MKT607 Marketing Management
Week 3 Discussion
DQ1 Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?
DQ2 What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?
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