Question
JWI505 Business Communications
Assignment 2
Persuasive Memo
As a leader, there will be times when you will need to
convince your audience about your point of view, whether
you are selling a product or relaying information. Knowing
how to convince people of your perspective is a
valuable skill. In order to do this effectively, you must
learn the art of persuasion and communication.
For this assignment, you will apply key concepts from Week 5
to write a persuasive Memo. Choose ONE of the
below scenarios that you feel passionate about. Think about
how you will convince your executive leadership
team to buy into your point-of-view on your chosen topic.
1. The office dress code at your company is strictly business
attire and the employees feel that business casual is more
appropriate for your company culture. You’ve been designated as the
spokesperson to approach the executive leadership team about this
proposed change. How will you persuade them to buy-in to your
recommendation?
2. Your boss discourages remote working although it is
allowed in other departments, which is starting to impact the
morale of your team. How will you persuade him that increased
flexibility will be beneficial to the productivity of the team?
3. There is an opening on the leadership team at your
company. There are several internal and external candidates
applying for this job besides you. How will you persuade your boss
that you are the best candidate?
Instructions:
• Review your Week 5 readings
• Create a 2 to 3 page Memo, addressed to the executive
leadership team or to your boss, depending
on the scenario that you chose.
• Use the Outline below to structure your Memo:
1. Write a “Hook” to get your audience’s attention (1-2
paragraphs)
2. Tell the story/create a connection (1-2 paragraphs)
3. Identify the benefits of your point-of-view (1-2
paragraphs)
4. Back it up with facts and data (1-2 paragraphs)
5. The Ask: State clearly what you are asking for (1-2
paragraphs)
6. Closing: Describe the proposed next steps (1-2 paragraphs)
subject to change based on the needs of the class.
Professional Formatting Requirements:
Your assignment should follow these formatting requirements:
• Typed, single spaced, with a blank line between paragraphs,
professional font (size 10-12)
• Includes headings and subheadings (to identify main topics
and subtopics), with one-inch margins on all sides
• Do NOT include a standard cover page. Instead, on the first
page, start your Memo with the following headings aligned to the
left:
o TO: Fill in Decision Maker’s Name
o FROM: Fill in Your Name
o DATE: Fill in the Due Date
o RE: Insert a Subject Line to Capture the Reader’s Interest
• Application of course material or other resources is
needed. References must be included and provide appropriate
information that enables the reader to locate the original source.
• The length of 2 to 3 pages does not include your References
page.
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