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Running Head: ACTIVITY BASED COSTING AND THE MARKETING PROCESSActivity Based Costing and the Marketing ProcessFirstname LastnameInstitutional Affiliations1ACTIVITY BASED COSTING AND THE MARKETING PROCESSActivity Based Costing and the Marketing ProcessTo better understand the Activity based costing model, it is essential to look at a specificbusiness process that is common in almost all businesses today. The business process selectedfor this paper is the customer relationship and strategy, commonly termed as marketing. Some ofthe activities that are carried in the process of marketing include market research, marketanalysis, marketing budgeting, market planning, marketing plan implementation, andimplemented marketing strategies evaluation. There are various costs associated with theactivities. Marketing research attracts resources activities, and project cost objects. Ma ...


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