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What other banks are performing in the same space and how are they
approaching the task of building brand equity?
How would you describe the business' ability to launch new products
under the HSBC Brand compared to other players in the market? Do
you think they would have a better chance of success under the Brand
Adoption model than a lesser brand? Explain why?
Employee branding is mentioned in the article. What is the importance
of internal branding and establishing equity in an organisation? Do
marketers have a responsibility to build their brands inside the
organisation as much as outside the business? Why is this important?



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