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Running Head: ETHICS AND PRICING1Ethics and PricingName:Institution:ETHICS AND PRICING21. As a consumer, my preferences to shop will be based on these kinds of great bargainslike cash back, coupons and discounts that are offered by the shopkeepers. Definitely yes, the useof discount can increase the number of business deals. Yes, that enormous increase in the dealscan be enticing, and finally, we find ourselves rushing in for the product to enjoy the offers.Although it has to be implemented critically to avoid business failure. Its more critical to use adifferent approach to gain more customers. Although discounts costs are by a long shot the mostwidely recognized type of offers advancements utilized by firms, to expand their customer baseand the utilization of premiums. The use of rebates, which involves giving cash to customers afterthe purchase can be entirely expensive and can lessen customers' reference costs, undermineimpression of value, and hurt the brand value, which can bring into retailer's attention that it ismuch better to use the discounts rather.2. Considering my experience in shopping, I feel that these discounts were offered toincreas ...


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