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0 | RUNNING HEAD: IMPLEMENTING NEW TECHNOLOGIESModule 5 Course ProjectLinsey MendozaRasmussen College1 | RUNNING HEAD: IMPLEMENTING NEW TECHNOLOGIESCompany BackgroundPeapod was originally started by two brothers Andrew and Thomas in Evanston, Illinois in1989. They started this venture with a company Jewel-Osco Supermarkets and the main purposeof Peapod was to deliver grocery goods from market to customers. Peapod started a virtualcampaign of delivering these goods online and with 1999, Peapod stopped working with JewelOsco and been purchased by Royal Ahold. Now, Peapod has more than 8,000 items n stock andincreasing by each day. With the increase in information technology, online grocery stores havemade the business touching new heights. Peapod allows its customer to enjoy a wide verity ofgrocery products which they can purchase online and will have delivered on their doorstep byPeapod Facilitators. Peapod works with the local supplier using online facility where customerplace his order on Peapod website and their personal shoppers will have that order deliver within24 hours. With time, the company has made its market value and improved stocks by includingitems such organic food, kosher food, and fresh food according to the need of customers.Project DescriptionPeapod is dealing with online customers and has been using a vast network of vendors whohelps the company to ensure customer care. This paper is to throw light on some issues andsolutions that co ...


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