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Question:
Perform analysis using the Coca Cola financial statements to help an investor to work with these numbers in an organised manner.
Required:
a. Briefly describe the nature of the business and it’s environment by highlighting their key competitors – Pepsi and Dr snapple group  
b. From the financial statements, compute the below ratios over a 2 years period and comment on the performance of the company:
(i) Asset turnover;
(ii) Return on total assets (ROA);
(iii) Debt ratio;
(iv) Times-interest-earned ratio;
(v) Inventory turnover;
(vi) Accounts receivable turnover;
(vii) Accounts payable turnover; and
(viii) Cash conversion cycle.  
c. There are certain limitations in using of financial statements to help with investor’s decision making. One limitation of accounting and financial reporting in the preparation of financial statement is limited predictive value - Elaborate more on this limitation.   
“Financial statements present an account of the past performance of an entity. They offer limited insight into the future prospects of an enterprise and therefore lack predictive value which is essential from the point of view of investors.”
See more at: http://accounting-simplified.com/financial/limitations-of-accounting-and-financialreporting.html#sthash.iUX6pp8s.dpuf



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