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Review the case and based on your chapter learning and topics covered in the sessions so far, answer the following questions.   
Q1.What could a marketing professional do for a company like Leopard Controls? (approximately 300 words )  
Q2.In some ways the Leopard Controls approach to gaining market share could be considered naive. It may be good for the clients, but it is not necessary good for the business itself. Growth can be slow and erratic because price and service quality perception can fall victim to the mood state of the client. Profitability is also dependent on a high activity level. What are the advantages and disadvantages of this approach to business? (approximately 500 words)   [Available on VUCollaborate. Sourced from: Sharp (2013); Marketing: Theory, Evidence, Practice; Oxford University Press] 



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