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Marketing Management (Sultanate of Oman) 1MARKETING MANAGEMENT (SULTANATE OF OMAN)Students NameCourseProfessors NameUniversityCityDateMarketing Management (Sultanate of Oman) 2Marketing Management (Sultanate of Oman)IntroductionThe concept of consumer purchasing preferences and experience has significantly beenassessed in the context of various industries in Oman. However, the current report felt thenecessity to comprehend the buying preferences, behavior, and attitudes of customers in Oman inthe context of hypermarkets, a case study of Carrefour. It is worth noting that retailing hasdeveloped as among the primary business prospects for international corporations as developingnations are opening their marketplaces for global business companies (Rajagopal, 2010). Thishas allowed hypermarkets, such as Carrefour to venture to the Middle East nations includingOman. Therefore, the report aims at conducting an in-depth analysis of consumers shoppingchoices as well as understanding the influencing factors influencing their buying decisions. Theobjective is to investigate the factors influencing consumers' shopping preference, attitude, andexperience in hypermarkets, such as Carrefour, located in Sultanate of Oman. Besides, the reportwill provide a comprehensive analysis of the issue, offer an application of the subject to Omanmarket concerning consumer's buying preferences as well as offer recommendations to Carrefourhypermarket management on th ...


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