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1)      You will need to apply marketing theories for this assignment. You can refer to your textbook, lecture slides to help you to write the Marketing Plan. For specific guides on writing the marketing plan, please refer to Appendix, Marketing Plan of your textbook.

2)      Presentation: You are required to present your Marketing Plan within your tutorial class to your tutor and peers. (Your audience are the venture capitalists)

3)      Template: A report template has been provided on Moodle for this assignment.  Please refer to “Progress Report form” and “Group Presentation Guide” in a directory “Assessment 2”. You need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix.

4)      Referencing: You are expected to refer to external resources for theories, ideas or current trends. However, you need to apply theories to your statements/claims. These need to be justified and supported by theory. Therefore, you NEED to have at least 5 academic references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You need to reference it if you use your textbook. You should use resources from databases such as EBSCO, ProQuest, Emerald Insight, and so on.

5)      Formatting: 12pt, 1.0 spacing.

6)      Images: You can include images, tables and grapes to help you illustrate your ideas with a proper reference. If there is insufficient space in the report, you can include it in your Appendix.



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