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Analyse the following case study, which can be found in Grant et al., (2014) Contemporary Strategic Management: An Australian Perspective, 2nd edn, Wiley.  
• The Australian Supermarket Industry (See p.440)
Using the case study as well as up to date sources of information from your own independent research you are required to analyse the strategic management of Aldi’s expansion in Australia.
You need to discuss the following: a) Provide a situational analysis of Aldi in Australia. b) Discuss the fit between the company strategy and its context. c) Analyse and evaluate the current strategic approach of the organisation. d) Discuss the fit between the company strategy and its goals and expectations. e) Outline with recommendations the future for Aldi you have chosen based on their current situation and strategy.



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