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Choose any medium to large organisation that you are familiar with. It may be a business or company you work in or may be some other company you are familiar with. It could also be an international or global company (ideal) that competes across markets. Please note that very small businesses may not be suitable for the purposes of strategic analysis.(e.g. a bakery shop).

Case study 1 follows the following format:

(Note: See Proforma Case Study 1 on the Study Desk)

1.      Background:

        Provide a basic outline of the organization and include details about its size, the industry, and what it produces (or whom it serves) etc. The information should be suitable for an uniformed reader and must include information that is relevant. (Total 200 words)

2.      PESTEL Analysis (Note: See Proforma Case Study 1 on the Study Desk)

        Draw the PESTEL framework similar to page 115 of the text of your chosen organisation competing in its industry. Use bullet points in each box to briefly list the points you want to emphasize

        See the text page 115-117 of Grant et al, 2014. For each of the six elements listed, describe and outline how the environmental conditions within each might influence the organisations decisions going forward. Write approximately 100 words for each element. (Total 600 words)

        Evidence: Note: Extra marks will be awarded to those who use quotations and references other than the text showing clear evidence that the article or publication(s) has been read. These can be used to support your PESTEL discussions (e.g. see readings in modules).
Develop a Five Forces model similar to Page 134 of the text.  Use the addition of complements if appropriate. Draw the figure similar to P134. However, populate each box with bullet points of the main features or forces listed from P121-134. (Note: See Proforma Case Study 1 on the Study Desk)



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