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  • 1. Read the article titled “2016 Oil and Gas Trends”,located at http://www.strategyand.pwc.com/trends/2016-oil-and-gas-trends. Next, argue for or against this statement: Acompany  should determine its goals and values before performing an industry  analysis”. Explain your reasoning– you may use examples from other  industries as wellto support your response.
  • Examine the main different types of values that a company could seek  to maximize. Give your opinion as to whether or not a company should  maximize its profits or social good, when these two (2) are in  conflict.Provide a rationale and / or a real-world example to support  your response.


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2.  If  you ask any CEO of any manager at all level what their main goal is,  they will most likely say they want to improve the bottom line for the  stakeholders. When the stakeholders are happy, it is always a happy day  for the CEO and managers. I think profit maximization should always be a  concern so as to keep everyone thriving for the best and success.  Social good should be embedded in the organization culture. A company  that is socially responsible is taking care of its future. The word of  mouth travels more than anything else. Whatever good the company does  for the community will pay dividend in the long run. However, I still  argue in favor of profit maximization because this is the only way a  company can continue to meet its aims and objectives, and keep every  employee employed. I think that company should do everything it can to  distinguish itself from its competitors either by value added services  to build loyalty with customers in order to maximize profit. The move  need to be handled carefully as not to shift focus from other core  values of the organization. Part of ensuring that mis-understanding of  goal is not rife in the company is employee engagement session to keep  them informed and let them know that employees are number one, people  resources are the most valued. Taking good care of employees and  customers will create more sales, performance improvement, and profit  maximization. 

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