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With that document and the below mentioned points to cover I need the assignment to be provided to me by 4th of Jan 2016. I. EXTERNAL ANALYSIS a. Industry attractiveness 1. Calculate industry ROCE. 2. Justify the industry ROCE using the six forces. 3. Discuss the potential profit for the firms in the industry. b. Identify the firm’s market segments. c. Please identify the firm’s or its segments’ unique customer value propositions. d. What are the differences and uniqueness of one of the firm’s customer value propositions? e. Are the segments well segmented? Does the firm’s competitive strategy consolidate all segments of the firm? f. Are they consciously chosen due to their attractive industry structures? g. Identify and discuss the key success factors of the industry? h. Identify and discuss the rivalry between the firm and one of its main competitors. II. INTERNAL ANALYSIS a. Please identify, draw and explain the firm’s distinctive value chain. b. Does the firm tailor its value chain to deliver its unique customer value? c. Provide evidence of the firm’s competitive dis/advantage. Please use disaggregated ROCE concept to compare and assess the firms’ competitive advantages/ disadvantages. Please state the firm’s competitive advantages and disadvantages. Competitive advantages are the better ratios of the comparison. d. Does the firm’s focus on activities or markets where the firm’s business economics and customers’ preferences or unique customer value proposition reinforce? e. Can your rivals easily copy your customer value propositions or unique value chain without compromising their strategies? f. What are the firm’s core competencies? (i.e. value chain activities that contribute to the better/worse ratios of the disaggregated ROCE) g. Do the firm’s key resources and capabilities support its strategy? Explain how the configurations of the key resources and capabilities create the firm’s competitive advantage. h. Can the core competencies sustainably create competitive advantage for your firm? i. Explain how some of your firm’s value chain activities reinforce. j. Are there complementors that could improve the firm’s value chain and customer value propositions?



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