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The product we choose is Coca cola. Please do the introduction and Internal Influences on consumer. Please refer to the consumer audit pages 14 to 16. We need to do a consumer behaviour audit about the coca cola. this is a group assignment. So do a best work. I am only doing the introduction and Internal influences on consumer. Introduction 400 words and internal influences 350 words. please give atleast 3 references.

Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. you need to do a consumer behaviour audit for a specific product or service, covering the following aspects:

  • Internal Influences on Consumers
  • External Influences on Consumers
  • Market segmentation
  • Product Positioning
  • Pricing
  • Distribution
  • Promotion.

 



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