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Explore how communication influences determinants of health and how communication systems can be used to promote and support health.

Activity 3

Communication

A community assessment begins with a basic windshield survey where each community subsystem is explored.  Explore how communication influences determinants of health and how communication systems can be used to promote and support health.

Enter Sentinel City® at the top of the course homepage to continue your virtual experience by taking a bus tour of Sentinel City®.  Since this is your second tour, feel free to choose any bus speed and/or get off the bus at any time to walk around.  As you take the tour, write down your observations, specifically focused on the following subsystem: Communication.  Meet with Mayor Hill to discuss the subsystems: Communication.  Compile your observations and any demographic information addressing each item listed in the first column of the rubric.  You are encouraged to add other relevant characteristics you observe that may not be listed in the first column as you complete this activity.

Case Scenario

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There has been a recent multi-neighborhood foodborne outbreak involving E.coli (Escherichia coli) in Sentinel City®. Sixty elementary school age children were out sick this week. A number of adults and children from all four neighborhoods have presented at local clinics and the emergency room with reports of abdominal pain, sudden severe diarrhea, nausea, and fatigue. What form of formal mass communication should you use as the most effective for educating the public about the causes, symptoms, and prevention of E.coli in the city? Use government websites or scholarly literature to support your rationale for the mass communication method you select. In 150 words or less, develop a newspaper script, poster, or billboard appropriate for adults and teen. When preparing information to share with the community, consider demographics of each neighborhood and health literacy.

 

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