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Provide a brief summary of the report’s contents and key recommendations for the CEO
 
1. Introduction
Briefly introduce the company, products/services and target country, and an overview of the report’s structure
 
2. Rationale for selection of the target country
Outline why the target country was chosen for consideration and the nature of possible engagement in this country (e.g. as a final market, source of inputs etc)
 
3. Analysis of the business environment
Provide an assessment of any factor in the business environment that may give rise to opportunities and/or risks to the firm’s revenues, profits, assets, security etc.  You should explain the potential impacts on the firm from changes in the chosen variables i.e. it needs to be analytical rather than just descriptive.  You should only analyse factors that are potentially relevant to the firm and its products/services but may wish to consider the following factors



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