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LETTER TO INVESTORS AND PRESENTATION TO CUSTOMERS You arrive at the office, check social media, and find a bit of a crisis.  Customers despise the idea of a subscription-only model, and they’re not being quiet about it.  The tweets are brutal: @SeeMoji wants 1.99/mo for the ONE emoji I actually use! #whatever #yeahright #nevergonnahappen @SeeMoji I’d use my sad face but it DOESN’T WORK ON TWITTER $1.99/month? You suck. #ripoff …and, my personal favorite… @SeeMoji Read your blog post. Is there a middle finger emoji? That’s the one I need now #your199isajoke You have an email from Patricia Baker, Ms. Boss’s Administrative Assistant: Hello, I’m sure you saw the social media storm this morning.  I need you to do some damage control.  Ms. Boss has informed me that we are taking two corrective actions immediately:  We will continue offering the $1 10-packs of emojis that are so popular with customers. We will offer customers a free coupon code for two free animated emojis of their choice. Please prepare a video for customers and post it on Twitter. That’s where customers are complaining, so that’s where they should hear from us.  Apologize and tell them about our corrective actions.     Ms. Boss also needs you to write a letter to investors to let them know what has been happening and how we are addressing our crisis.  Reassure them that SeeMoji still expects to double its revenue.  Customers really do love our new products and the expansion of platforms our emojis can be used on.  We’re counting on you to help us build some goodwill with both of these groups! Patty CIO Admin

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