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Running head: SMARTPHONE-ENHANCED SHOPPINGSmartphone-enhanced shoppingInstitutional AffiliationNameDate1SMARTPHONE-ENHANCED SHOPPING2The advances witnessed in logistics, technology, payments as well as trust in addition tothe increased mobile and internet accessibility and the demands by consumers for convenience,have created a huge US$1.9 trillion online shopping arena globally. Millions of consumers donot have to go shopping, but they are literally shopping all the time and everywhere. The use ofmobile devices while in a store, before visiting a store, or after visiting a store, is increasingly acommon thing. According to a Google study conducted by Sterling Brands and Media CT, 87%of shoppers use their smartphones for pre-shopping information, 79% do so while shopping,while 35% do after shopping may be after something happened during their shopping experience(KPMG, 2017). These scenarios just like much disruption had seen the digital retail technologygetting off the ground on a shaky start. However, today mobile systems are commonplace as oneway of maintaining market share in a competitive business environment that is increasinglygetting more and m ...


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