Question
MKT607 Marketing Management
Week 6 Assignment
Benchmark – Digital Business Plan
This benchmark assignment assesses the following programmatic
competencies:
MBA Core Benchmarked Competencies: 1.2 Leverage digital
marketing strategies to promote organizational growth and 2.4
Analyze markets and consumer data to inform marketing strategy.
MBAMSN Benchmarked Competencies: 7.2 Leverage digital
marketing strategies to promote organizational growth and 8.4
Analyze markets and consumer data to inform marketing strategy.
This part of the Conscious Capitalism simulation assignment
is individual. You will work with your team members and determine
an appropriate digital marketing plan to include in your Benchmark
– Digital Business Plan assignment.
In Topic 5, your team developed a business plan to support
your marketing division and justify an additional capital
investment from corporate headquarters to move forward. Digital
marketing is a critical part of marketing strategies today because
of the prevalence of social media and other web-based technologies,
online media outlets, and mobile Internet and applications.
Based on the current position of your new division in the
simulation and your goals for coming quarters, analyze market
consumer data, competitive data, and real-world digital marketing
options to develop a summarized digital marketing plan for your
division that benefits growth and considers competition. In 500-750
words, address the following:
Digital marketing strategies for your division: Discuss the
decision to shift all or a portion of your division’s promotional
budget in the simulation to digital marketing. Discuss the digital
marketing strategies that will be used to promote organizational
growth. Consider factors including B2B verses B2C considerations in
digital media, target market coverage, exposure, analytics, and
costs.
Digital media impact: How would the addition of digital media
options influence your division’s overall promotional plan?
Consider the five elements of the promotion mix.
Digital media types and options: Include examples of specific
social media platforms, blogs, websites, applications, etc., and a
justification for each based on your division’s goals. Use
real-world data by researching the outlets/platforms, reviewing
media kits when available, and citing available sources on
exposure, targeting options, etc.
Monitor digital media: How will you monitor effectiveness and
adjust your strategy based on your division’s goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify
your plan.
Submit your individual report in LoudCloud, and then post
your report to your CLC group forum for your group to review.
Review the reports of the rest of your team and, as a group,
discuss your individual plans to create the final digital marketing
section to be included in your group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
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