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Samuel, thank you for your informative and thoughtful post on the Steelcase study.
After reading the case study and your post, I concur, that Grueber is better position under the CFO and should work in conjunction with other departments, such as media relations. Grueber, as the to do as he attempts to create a strategy to drive businessthrough attracting investors to raise share prices. The benefits and strengths of working with the CFO as an in-house Investment Relations Officer (IRO) is the direct access to the financial reports, the ability to facilitate annual financial meeting, target potential investors, and formulate reports for the SEC. These reports are essential as it creates transparency that can influence investors

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