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Running Head: RHETORICAL ANALYSIS ESSAYRhetorical Analysis EssayNameInstructorInstitutional AffiliationDate12RHETORICAL ANALYSIS ESSAYIntroductionIn social media marketing, marketers use different kinds of appeal to lure their audienceto their products and services. The goal of social media marketing is to attract the attention of theaudience. This can only possible if the social media marketer can align the social mediacampaign message to fit within the context of the target audience (Garner, Goldberg & Pou,2017). They can only do this by integrating appeals that attract the attention of the target market.This rhetorical analysis essay will thus focus on the article, How to Structure Your 2019 SocialMedia Campaigns to Appeal to Gen Z, written by Dudherejia. The author utilizes the variousrhetorical appeals to convince the potential marketers that marketing to generation Z is one of themost challenging tasks.Generation Z, also called digital babies, are those born in 1997 and later. The author usesdifferent forms of rhetorical appeals to describe this cohort. For example, the author usesdifferent descriptive words to show the characteristics of this cohort. Such words used by theauthor included words like, biggest truth, though, might be this (Dudherejia, 2018). Suchwords are used to appeal to the marketer that this generational cohort is very skeptical andselective when it comes to aligning social media marketing messages to fit ...


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