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Write a short essay in 300 words about “Internal Influences” on consumers. Discuss these influences by giving examples of at least 2 brands of products or services.

E-Learning Activity 2             


Write a short essay in 300 words about “Market Segmentation” used by companies in pursuit of their businesses. Discuss any two companies who have successfully used market segmentation as a part of their strategy.


E-Learning Activity 3             

Write a short essay in 300 words about “External Influences” on consumers. Discuss these influences by giving examples of at least 2 brands of products or services.




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