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Running Head: PROJECT STRATEGY AND PROMOTIONProject strategy and promotionName:Institution:1PROJECT STRATEGY AND PROMOTION2Product strategy.In marketing, we consider the strategic plan and various product life cycle. This productlife cycle includes growth, new production, maturity, and decline. Based on the product strategyof a global company, it good to consider the objectives of the introducing an innovative product inthe market. The global product hypothesis for marketing a new product lifespan involves majorphases that include; maturity, growth, and decline of the new product. In marketing the newproduct as a domestic or international marketplace undergoes through the following NPI stagesalso called the New Product/Item Introduction.NPI or New Product/Item IntroductionGrowth.An effectively promoted product addresses an issue that is indicated its goal. The supplierhas to coordinate the marketplace and partake set up assessments for market size and piece. He/she has to analyze the market in details, that is the goodness of the market, the demand required.This will help the supplier to understand the supply speed required. During this stage rivalry isless, exchange of quantity grows rapidly. This essential spell of the product life-cycle is depictedby elevated costs and high advantages, the new product after this analysis hits the common areasand supportive marketplace.Maturity.In the maturity stage also referred to as a progress stage. In thi ...


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