Chap Max Marks 1 Introduction Is the title properly worded? Is the abstract clearly written? Is the Introduction chapter well organised? Are the Aims and objectives clearly expressed? 10 2 Case brief: Description of the situation Is the situation described adequately and relevantly? 5 3 Problem statement and plan of analysis Is the problem stated clearly? Is there a clear outline of the plan of analysis? Are relevant models, concepts to be applied clearly explained (and referenced)? Are sources of data, and ethical issues stated? 15 4 Analysis and findings Is the analysis conducted clearly, including application of analytical techniques stated in (3)? Does it address alternative scenarios? Are resource availability and constraints appraised? Are the results interpreted well? 15 5 Proposed solution to problem Is a clear assessment of the analysis made, taking into account the findings in 4? Has the business plan been proposed clearly? Are resource availability and constraints appraised? Are critical assumptions In the analysis discussed? Are implications for various stakeholders covered? 20 6 Application Application of the learning to another organisation in any industry 30 Presentation Good clear writing, adequate appendices, reference list, overall presentation 5 Total 100
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