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The purpose of this assignment is to write a report, identifying a ‘new venture’ opportunity and proposing an ‘innovative solution’, justifying and explaining the proposal. Produce a 2500 word report with a max of 3 appendices to address the following elements: Identify the opportunity Identify why it would be a good opportunity for an entrepreneur starting a new venture Explain the ‘market’ which would be addressed Conduct secondary research to investigate the validity of the proposal and any competitors Consider the problems which could arise in developing the concept Reflect on the process you went through finding and developing an idea – consider the creative process involved. This should be in Business English with care taken with punctuation, spelling and presentation. The report style and quality should be appropriate for presentation to a professional manager. Note that appendices should be used to provide supporting research and information. A maximum of three brief appendices are allowed, each no more than 2 sides. Appendices will not contribute to the grade.



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