Assume you are Fitter Snackers new marketing manager, hired to clean up some of the companys problems, as outlined in the beginning of this chapter. You just started this job, and you are getting to know your sales team and the companys processes. Describe all the problems you observe about the way Fitters sales force currently takes and fills an order. Now convince upper management of the need to improve the existing system andput an ERP system in place.

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