Supply chain
management is a process of business which is being practice in
order to give effective good/services to customers and to make
business grow in view of all the aspects from the supplier to the
end consumers.
Supply chain combines these entire departments such as
manufacturer, supplier, transporter, retailer, customers, and all
the aspects which like above, their main goal is to complete
customers demand by adding value to goods/services.
Dell is a computer technology corporation that involves
sells, repair, support computer and their parts. Dell has found out
that supply chain is becoming more and very important for the
success of nowadays business global world and they work
consequently to retain a
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There are three
major customer segments which can be enlighten as large
organization, small, medium, business and personal consumers.
The other hand that makes dells supply chain special is the
build-to-order strategy. According to this once the door is set by
the customer, all the configuration details are sent to the
manufacturing floor and then the assembly of the PC starts. Once
the computer is formed and all the softwares are downloaded it
will be shipped to the customer by using 3PL.
Because of these views DELL has the competitive advantage
over others because of many reasons. The level of
inventorycosts is really low since the case of fastest reply to
demand changes, it is also observable that customer pays for an
order before DELL pays its supplier for the products components.
So, the most interesting part of DELL and its supply chain is
relationship they keep up between the customers which of course
lays establishment for the reality of the business.
The Key Role of Supply Chain in Maximizing Profit
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