Many companies
use these tools which are as follows: The smarter business
intelligence provides market behaviour in new ways of analyzing
customers behaviour much quicker than ever before.
2.3 identifies and explains the ethical implications around
gathering, storing and using customer information
Collecting and storing
customerinformation
Gathering and storing of information about customers is
important to tailor your customer service program and grow your
business. However, there are authorized requirements regarding what
you can do with the information what you have gathered.
Privacy
The information about the customer what you collect must
comply with privacy laws, whether you use this information or not.
The laws also cover how you can store and use the information.
Salesand
marketing
Through market research, how the customers information is
gathered and protected depends on how the data was collected. In
general, the following rules apply:
Direct Marketing (such as telemarketing and advertising via
email, SMS or post) is covered by the Privacy Act and the NPPs
Door-to-door sales are covered by the Australian Consumer
Law (ACL) Legal and ethical selling
Businesses with legal and ethical conduct build a strong
reputation and earn long-term customer loyalty. It also protects
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Customers can
swiftly move to competitors if they dont believe that you can
protect their information and move to other competitors who look
after their data. You should be aware the state and national
privacy laws which govern/manage as to how the businesses should
record store and dispose of customers personal information. It is
also important to educate staff throughout the business about the
privacy issues. This can guide and explain the importance of
privacy laws, and what privacy laws should apply to the businesses
and how to manage and increase the awareness of privacy issues
within the
Other samples, services and questions:
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