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2.3 identifies and explains the ethical implications around gathering, storing and using customer information
Collecting and storing customerinformation
Gathering and storing of information about customers is important to tailor your customer service program and grow your business. However, there are authorized requirements regarding what you can do with the information what you have gathered.
The information about the customer what you collect must comply with privacy laws, whether you use this information or not. The laws also cover how you can store and use the information.
Through market research, how the customers information is gathered and protected depends on how the data was collected. In general, the following rules apply:
Direct Marketing (such as telemarketing and advertising via email, SMS or post) is covered by the Privacy Act and the NPPs
Door-to-door sales are covered by the Australian Consumer Law (ACL) Legal and ethical selling
Businesses with legal and ethical conduct build a strong reputation and earn long-term customer loyalty. It also protects show more content
Customers can swiftly move to competitors if they dont believe that you can protect their information and move to other competitors who look after their data. You should be aware the state and national privacy laws which govern/manage as to how the businesses should record store and dispose of customers personal information. It is also important to educate staff throughout the business about the privacy issues. This can guide and explain the importance of privacy laws, and what privacy laws should apply to the businesses and how to manage and increase the awareness of privacy issues within the
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