You need to do some research to familiarise yourself with the
subject area and to gain some ideas about how you can carry out the
rest of the project. There are a number of e-commerce sites that
specialise in the supply of environmentally friendly products and
services. Use a maximum of 1 hour to review these resources.
Bookmark the relevant sites and make notes of information that you
can use in your assignment.Â
Task 2 â€“ 3 Marks Produce a project plan for the way you intend to complete the rest of this assignment. For planning, use the timescale you have been allocated for this assignment (i.e. from the date you start to the date you submit your assignment). Submit a copy of your plan to your tutor BEFORE you proceed further with the assignment.Â
Task 3 â€“ 22 Marks Using PowerPoint, or a similar tool, prepare a maximum of fifteen slides that could be used to form the basis of a presentation to the potential investor. The slides should outline your plans for the Eco-Friendly Online site, clearly indicating the range of products and services that the site will provide, why you believe there is a requirement for this type of e-commerce site and the target audience for the site. You should also include some information on the increasing need to address environmental issues in order to help convince the investor that you are undertaking this because it is a socially worthwhile venture, as well as one that could be commercially successful.Â
Task 4 â€“ 24 Marks Write a marketing plan (of no more than 1500 words) identifying the ways in which the new Eco-Friendly Online site could be promoted. The plan should: Identify the various approaches that you will take to online advertising, with the reasons behind your choice.Specifically address how the use of social media activities could be used to help in the launch and subsequent promotion of the new site.Outline how the use of market segmentation will help to ensure that the correct target audience can be identified, contacted and encouraged to visit the site. Clearly demonstrate how you plan to retain customers once they have made an initial purchase from Eco-Friendly Online.Include THREE (3) recommendations on how you plan to develop the brand of Eco-Friendly Online to ensure that it is able to differentiate itself from other competitors in the marketplace.Â
Task 5 â€“ 15 Marks Put together a briefing note of no more than 400 words that describes the main characteristics of the following types of online auctions: English auctions Dutch auctions Reverse auctions In addition, the note should include your recommendation for the type of auction that should be incorporated into the Eco-Friendly Online site, together with the reasons for your selection.Â Â Â
Task 6 â€“ 15 Marks Put together a note of not more than 400 words explaining why it is important that an e-commerce security policy addresses each of the following three issues: Authentication Access control Data integrity In addition, give an example in each case of a possible threat which might be posed to an e-commerce system if that particular issue was not adequately addressed.Â Task 7 â€“ 18 Marks Write a short report of no more than 500 words that focuses upon how the environmental issues associated with related supply chain activities might be enhanced. In particular the report should: List THREE (3) technology solutions that could be used to develop and sustain environmentally friendly communication links with supply chain partners; briefly describing the role that each could play in enabling such links. Recommend a local courier company (identified through research on the Internet) that is environmentally aware, clearly describing how its services are able to demonstrate such a commitment.Â
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