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1.    Research the purpose of strategy, its mission and vision. What does strategy mean and how may this definition apply to the fast food industry such as McDonalds?
 
a)      Define Strategy,Explain the levels of strategy
b)     Explain Corporate Strategy model- Strategic position,choices and action
c)      Research McDonalds and explain with help of definition that what is its current position (global ranking, fortune ranking etc) ,its scope what actions it is taking.
 
2.    Research why companies must be prepared to adopt an emergent strategy and why this has happened in a world where companies are expected to plan for the future.
a)         Explain what emergent strategy-(Emergent strategy comes about through everyday routines,activities and processes in organisations leading to decisions that become the long-term direction of an organisation
b)        Henry Mintzberg model of emergent strategy
c)         https://research.gigaom.com/2013/10/moving-toward-emergent-strategy-slowly-if-at-all/
 



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