Fashion plays a
major role in a persons life because it is expressing how one
looks and feels about ones self. Clothing, accessories and makeup
communicate fashion, which are all successful ways of bringing
attention and persuasion to popular fashion brands. However, can
also lead consumers to higher standards thinking that they can
resemble the professional model posing in the advertisement. Like a
Cover Girl
advertisingfade proof, waterproof, and ignore- proof mascara
and new intense eye shadow blast that has a photo of Drew Barrymore
behind a light grey background with light blue eye shadow around
her entire eye. Likewise, revealing Drew Barrymores greenish blue
eyes with perfectly curled black eyelashes that one can have from
the use of this particular new Cover Girl eye shadow blast and
mascara.
Present in the advertisement is her long dark red hair
blowing behind her and appearing to be more on the serious side
showing a small amount of teeth, but instead flaunts her light pink
lips. In addition, some accessories are seen like a long gold
earring on the right and a matching gold bracelet on her left hand.
The earring and bracelet was not the only thing matching in the ad,
but Barrymores shirt and blue eye shadow were
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In the ad there
is the custom of bright colors that is used in a soft way lot to
get some kind of interaction and effect with the audience and the
product itself because it confirms that purchasing intent is
greatly affected by colors due to the impact they have on how a
brandis
perceived(Ciotti) meaning colors influence how consumers view the
"personality" of the brand. (Ciotti) And from the looks of the
personality of the brand it was known that Cover Girl has been out
for a long time and knows what makes it a popular makeup brand that
has made color affects a big part of their brand they used in their
advertisements and
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