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Running head: MISSION, VISION AND VALUESMission, Vision and ValuesNameInstitution1MISSION, VISION AND VALUES2Mission, Vision and Values DiscussionAn organizational mission is the establishment reason for existence. It often replicates thevalues and beliefs of top executives in an organization. A mission, vision and value statement isthe broad description of the organizational operation. A close examination of an organization Imfamiliar with is that of Starbucks Hotels. This hotel mission statement defines the objectivemarket, which is families and the topographical domain of vicinities. It clearly states how itanticipates being profitable by offering outstanding customer service through welcoming,knowledgeable people. When defining this mission statement, the company took into accountexternal influences such as the competition, workforce conditions, financial conditions, andprobable government regulation (Green, 1999). The organization describes the acceptablebehavior through the mission declaration. On the other hand, Starbucks values are the core oftheir strong mission statement. Their values statement states thatAlso, Starbucks vision statement is very simple and straightforward. It does not,conversely, specify the products or either the target market. The mission statement also delivers ameaning to the business by affirming not only what goals the company desires to achieve, butalso why it wants to accomplish these aims (Taylor, 2015). Su ...


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