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Running head: RESEARCH METHODS1Research MethodsNameInstitutional AffiliationRESEARCH METHODS2Research MethodsLiterature ReviewSurvey Research DesignAccording to Ponto (2015), there are numerous methodological approaches that peopleinterested in doing research can use. Ponto (2015) argues that the selection of any of thesedesigns entirely depends on several factors, including the purpose of the research beingconducted, the type of research questions to be handled, as well as the obtainability of theresources to be used. In his article, Ponto (2015) describes the survey research as one of thesedesigns for readers to analytically assess its appropriateness.Ponto (2015) defines study survey as the collection of information or data from a samplepopulation through their answers to questions. For Ponto (2015), this type of research designallows the research the opportunity to make use of several methods of recruiting participants,gathering information, as well as utilizing several approaches of instrumentation. According toPonto (2015), survey research may also use quantitative research techniques, including the use ofopen-ended questions. He also argues that survey research may also use mixed methods.Ponto (2015) states that it is highly important for the readers of survey research to beaware of the fundamental and potential possibility for bias when using the design. Ponto (2015)describes different types of errors that are often associated with a rese ...


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