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Spirit Airlines, the leading ultra-low-cost, no-frills carrier; the worst all round Carrier charges for every service besides the basic fare. For this purpose, this paper will discuss the Carrier ticket distribution channels, pricing strategy and product promotion.
Direct and Indirect marketing channels.
Generally, Spirit airlines distribute tickets through both Direct and Indirect channels. With direct distribution, the airlinesells tickets via direct contact with customers. Consequently, the indirect channel involves selling through channel intermediaries like wholesalers and retailers.
Direct Channel
Firstly, Spirit’s lowest-cost distribution channel is Spirit.com, seventy-eight percent of ticket sales are made through this channel; therefore, lowest fares offer to customers, appear only on their website. Ordinarily, the advantage of this channel eliminates markups or commissions to intermediaries. One disadvantage; however, means …show more content…
Similarly, the airline date released fares to OTAs, if allowed to withhold the lowest fares from this distribution channel.
Economy Pricing Strategy
Low quality, no frills, lowest price base fare are features of the economy pricing model. Since Spirit Airline adopts 'the a la carte pricing model,' the basic fare paid buys only the flight itself and frills are charged separately. Furthermore, the airline asserts that customers should only pay for the services they request and should not subsidize other customers’ needs.More so, Spirit assumes that lower fares will stimulate the demand for air travel by attracting customers who would otherwise use other means of transportation. Hidden fees and questionable policies are dubious distinctions of Spirit Airlines.
Product Promotion with examples.
Spirit promotes their product through advertising, Sales promotion and

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