Question
Franchising, especially when considering international
markets, has a number of desirable characteristics. Depending on
the nature of the business and the vision and goals of the
franchisor, it is possible to create partnerships with
professionals around the world who more deeply understand their
target markets, messaging and cultural-sensitive communication
mechanisms, and as well as local laws, rules, and regulations. If
such a path is taken, what can be done to remain effectively
“connected” to the ultimate customers? Are there any current trends
with the Internet, eBusiness, and social media that might be
useful?
Research various standard form of franchising, post your
assessment of franchising as potential sales and distribution
strategy using at least one concrete example, be it positive or
negative, to support your conclusion.
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