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For this assignment, you will have to find a company that has an internal marketing department. Research the company and the marketing department, answering the following questions:

  • What kind of marketing does the company do?
    • Product or Service Marketing
    • Business-to-Business (B2B) or business-to-consumer (B2C) marketing
  • What role does each of the different marketing departments (sales, public relations [PR], market research, and advertising) play?
  • How does each of these departments work together?
  • Provide an example of marketing from each department, include a link to the marketing piece or embed an image in your submission.

Deliverables

  • Your total research, analysis, and discussion submission should contain 300–500 words.

___________________________________________________________________________________________

 

For this assignment, you will finalize your marketing plan to submit to your internship manager with a letter discussing your newfound skills.

  • Be sure to include:
    • A cover sheet for your marketing plan indicating the client and the product
    • All sections of the marketing plan in the order provided in the outline from  Week 1
  • The marketing plan should include all required elements from the previous five weeks.
  • Make any changes required from previous weeks so the final plan is complete and professional.
  • Include all references.
  • Include a letter to your internship manager indicating your experience while building the marketing plan and what new skills you obtained through the process. Use proper letter format.

Deliverables

  • Your total research, analysis, and discussion submission should contain 300–500 words.
  • Utilize proper MLA formatting.

___________________________________________________________________________________________

 

For this assignment, you will once again assume the role of a student reporter and write a memo to your editor discussing what you have learned while working with On the Edge Advertising. You will then add the memo to the front of your document from  W5 Assignment 2, making any required changes, and submit it to the  Discussion Area. In your memo, be sure to reflect on the following:

  • What did you learn about advertising throughout this course project?
  • How has what you have learned impacted your goals for the future?
  • What are your current goals upon completion of the advertising program?
  • What is the most interesting thing you learned in the course?

Deliverables

  1. Your research, analysis, and discussion submission should be 250–300 words long.
  2. Use proper MLA formatting.

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