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Terry Bradshaw is a well-known former NFL quarterback and the main subject of the 2017 Tide Super bowl commercial. The commercial begins with Terry Bradshaw sitting next to a newscaster in the press box above the super bowl field. Bradshaw has a barbeque sauce stain on his shirt and the newscaster tells him to change his shirt. He frantically jogs away and asks someone where wardrobe is and opens a door leading to the field in the middle of the game. Bradshaw runs out takes a golf cart and drives away down the freeway going off through the trees into Jeffrey Tambor famous comedian's yard. Next Bradshaw is sitting inside Tambor's house sitting on the couch beside Tambor as Bradshaw's shirt is shown in the washer with a box of tide pods on top. Bradshaw leaves. At the end of the commercial words pop up saying " Don't let a stain get fame," then the words change to "It's got to be tide." Tide created a entertaining commercial that enters the larger argument of gender roles targeting a mostly male audience to persuade men to buy Tide products through persuasive appeals using logical fallacies, entertainment, memorable slogans and music all in a timely fashion. Gender roles are a controversial issue. As time goes on more …show more content…
Multiple slogans pop up on the screen reading," It's got to be tide" or, "don't let a stain get fame." Using the captivating slogans will help the viewers remember tide while they are shopping. If the viewers remember the slogans they will be more likely to buy Tide products. Throughout the commercial upbeat music is playing. That helps keep the viewer interested in the commercial. Most people won't pay attention to commercials but with the upbeat music could keep them interested in the commercial. More people paying attention to the commercial helps Tide persuade more viewers to buy Tide

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