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You are to write a strategic analysis report on Samsung. You are expected to carry out your own research by using any sources of information in the tasks, such as academic journals, periodicals and newspapers, web pages etc. However, your research should only take into account events occurring up to 30 September 2014.
Your report should include the following sections:
Introduction
An overall introduction to the business, stating its main business aims and objectives, and its current position on the 30th September 2014
Internal analysis
Using relevant frameworks, conduct an internal analysis of Samsung’s corporate strategy [20 marks]
Critically analyse the main strengths and weaknesses of Samsung derived from the above analysis, justifying your selection. [10 marks]
External analysis 
Using analytical tools (such as PESTEL and five forces), critically analyse the external business environment Samsung faces [10 marks]
Identify the main opportunities and threats derived from the above analysis justifying the prioritising of your selections and link to the corporate strategy of the business



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