Running Head: Importance of Marketing1Importance of MarketingStudents name:Course title & number:Instructor:Date:Importance of Marketing2The primary goal of marketing is to entice customers to buy your products. Marketing ensuresthat the business is successful; however, enticing customers is not as easy as it sounds. It requiresa thorough understanding of your target customers, their preference, opinions, their decisionmaking style. Understanding buying behaviour is one of the major tasks of marketers to create acustomer profile. This profile includes reasons for buying, frequency, product choice, who arethey buying it for, amongst others. This understanding ensures not only the success of thebusiness but improves product quality through customer feedback and enhances productpopularity in the market.There are various factors that influence purchase choices. This includes:1. Situational factorsa. Physical factors such as stores design, layout and locationb. Crowding2. Social situationa. Timeb. Reason for purchasec. Mood3. Personal factorsa. Personalityb. Lifestylec. Gender, Age and Stage of Life4. Psychologicala. Motivationb. Perception LearningImportance of Marketing3c. Attituded. Beliefs5. Societal factorsa. Cultureb. Subculturec. Social classd. Reference Groups and Opinion LeadersSituational factors are temporary conditions that affect buyers behaviour. These include physicalfactors such as stores buying location, ...
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