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Case Study 2 follows the following format:
5.    BUSINESS STRATEGY CAPABILITY GAP ANALYSIS (Note: See the provided Case
Study 2 Template on the Study Desk)
    Using Table 5.2 on page 171 of your text as a guide, draw a table based on the main functional resource areas of the company and the capacity of each resource to exhibit a number of capabilities relative to the company’s main competitors. When we combine capabilities with Key Success Factors (see page 167), we can soon tell which capabilities are important. Read pages 167 to 171 to provide the background.
    Rate the capability you listed for each resource area (see pages 171-172). Each capability has only one rating either plus or minus. For example, you might rate it -3. The highest rating possible for a capability is +5 and the lowest -5. The capabilities you identify for the company will be the ones most likely leading to a ‘better than’ or ‘worse than’ competitors.
    Choose the top five to ten capabilities. That is, the ones with the highest scores. For each of      the highest capabilities you select, explain in 100-150 words why the capability will      contribute to the company’s competitive advantage relative to competitors. (Total 500 words)
 



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