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Company presentationUnderstanding Different Cultures in Global Marketand CorporationSome of the cultural factors affecting global market and corporation include cultural themes. This factor refers to how acertain culture does business. The Chinese tend to foster endurance, thrift, and trustworthiness. The HRM should expect theChinese employees to test their counterparts endurance and high haggling in meetingsCommunication is essential in business. Different cultures might portray indirect and subtle communication like in themajority of East Asian cultures while the Westerns will consider direct communication. Focus should be made to ensure thatthe different employees well interpret the words communicated by the HRM in the organizationGroup dynamics is another factor. It refers to how people interact within a group setting. In the US decisions are majorlymade solely where amongst the Chinese culture group participation is highly used. This factor might impact the speed atwhich decisions are made in the organization due to different cultural combinations in a global corporationGlocalization calls for the HRM to communicate the organization branding, values, messaging and marketing policies acrossall the organizational divisions in the world in a way that is culturally fluent to the employees across the different cultures(Hummel, 2012Expatriate TurnoverSome of the reasons for an expatriate turnover or failure include is a disconn ...


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