Unit I Case StudyRead the Cohesion Case on pages 27-37 in the
course textbook. Create a five- to seven-page PowerPoint
presentation in which you a) briefly describe your view of
McDonald’s strategic position, and b) answer Step 4 of the
Assurance of Learning exercise on page 37.
Unit II Case Study
Complete the Assurance of Learning Exercise 3D on page 87 of
the course textbook. In addition to completing Steps 1, 2, and 3,
summarize your findings in a two-page APA formatted paper and
discuss your views of McDonald’s strategic
prospects based upon your analysis of the external assessment
and consideration of the opportunities to grow, as well as threats
from competitors and the macro environment.
Unit III Case Study
Complete the Assurance of Learning Exercises 6A and 6B on
page 205 of the textbook. Use the completed SWOT and SPACE matrices
to draw conclusions regarding both the long term and short term
strategies you would recommend in light of your findings. Summarize
in a two-page APA formatted paper. NOTE: It is not necessary to
consult other students
to complete these exercises in the textbook.
Unit IV Case Study
Complete the four elements of the McDonald’s organization
chart exercise in the Assurance of Learning Exercise 7A on page 248
of the textbook. Once the organizational chart recommendation is
completed, create at least one high-level objective for each
functional group in the organizational chart. State your rationale
for each and briefly state how each
would be measured. Compile your work into a minimum two-page
APA formatted paper.
Unit V Case Study
Read the Assurance of Learning Exercise 8A and 8B on page 282
of the textbook. Prepare a product positioning map, and perform the
EPS/EBIT calculations given in 8B. Discuss, in a two-page APA
formatted paper, how the product positioning is aligned with
McDonald’s corporate strategy. Identify potential gaps in the
product line or weaknesses in
positioning. Describe the relevance of the EPS/EBIT chart and
why it is significant with respect to strategy implementation.
Unit VI Case Study
Follow the instructions for the Assurance of Learning
Exercise 9A on page 306 of the textbook. Create a minimum two-page
APA formatted paper evaluating McDonald’s strategy. Choose at least
one of McDonald’s competitors and discuss its position relative to
McDonald’s. Comment on McDonald’s prospects of success against this
competitor.
Unit VII Case Study
Complete the Assurance of Learning Exercise 10A on page 326
of the textbook. You will be asked to analyze and to compare and
contrast the code of ethics of both Starbuck’s and McDonald’s.
Summarize your analysis and findings in a two-page APA formatted
paper
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