Question
MKT607 Marketing Management
Week 5 Assignment
CLC – Conscious Capitalism: Marketing Plan and Quarter 4
Decisions
This is a Collaborative Learning Community (CLC) assignment.
During Quarter 4, you and your team will present a marketing
plan that will qualify you for funding from venture capitalists.
Follow the instructions in the Conscious Capitalism simulation and
the guidance of your instructors when preparing and presenting the
plan. In addition, you are to complete the Quarter 4 decisions in
the Conscious Capitalism simulation and submit the decisions by the
deadline shown in the simulation.
Submit the marketing plan in LoudCloud.
The marketing plan must be written to the parent company
board of directors in the simulation. The marketing plan is to be
written in formal business language as an executive summary and
will include the following:
A financial and market performance report to date.
Strengths, weakness, opportunities, and threats (SWOT) of
customers, competition, company strengths and weaknesses, and major
threats and opportunities for the upcoming year.
Prepare this assignment according to the guidelines found in
the APA Style Guide, located in the Student Success Center. An
abstract is not required.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
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