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Surname 1Student:Instructor:Course:Date:Nike Brand and Its Success on Social Media AdvertisementIn the last two years, advertisement has garnered serious percentage of the total media wherecompanies have heavily invested on various advertisement channels such as Twitter, you tube,Facebook, instagram among others.This is marked by the increasing revenue and incomenoticeable by the social media advertising companies where Facebook revenue in the year 2015jumped to 45% in the first quarter which was actually 4.3 billion dollars. As well, Twitter profitincreased to 60% which was particularly 513 million dollars (Andrew). Therefore, with theincreasing social media activities where more than 3 billion people are interconnected, socialmedia advertisement has become a vital tool through which companies can advertise their brandsand increase their sales and income.Nike is one of the companies that have increased the social media advertisements. In fact, it isargued that that the company has more than 22.6 million likes. Arguably, Nike Company is oneof the biggest names when it comes to social media advertisement. The company advertisementbudget is bigger than other companies can fathom. Actually, when it comes to its presence onFacebook, the company does not over-emphasize but rather it hits direct on its need which isthey want people to buy quality products of their own (Andrew).Nike has and continuous to establish and maintain a strong brand image that resona ...


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