Target Market
According to Mr. Joe Magsaysay, the owner and CEO of Potato Corner,
he mentioned that kids in the Philippines ages 5-12 years old will
always be their primary target. And as a part of their branding,
they made a mascot named Spudster so that it will be more
appealing to kids (Our History, 2017). But until today, the
millennial generation is still into flavored fries because first
and foremost, they grew up together with the business that started
in 1992 and they basically love french-fries as a whole (Asian
Institute of Management, 2007). Indeed, French-fries are for the
kids and those who are kids at heart. On the other hand, opening up
a Potato Corner in Canada will be a great plan since, Canadians
loves French-fries and they even celebrate it every 13th of July
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Potato Corner
would want to make sure that their flavored fries product can
easily be found in busy and accessible channels so they can be
present anytime and anywhere. Price Strategy Potato Corner flavored
fries strategies has always been market-oriented pricing and
competitive pricing strategies. Potato Corner always make sure to
set their flavored fries price wherein its low reasonable prices
and affordable for its market and also to be almost similar to its
competitors or even lower. Through this price scheming of pricing
Potato Corner flavored fries at par to the current market price,
potato flavored fries opt to persuade the customers to purchase the
product.We will use the same price strategies as we expand to
Canada however, once the product is already known or accepted by
the consumer we will definitely increase the price since we know
that the product that we are selling is worth their
money.Promotion
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