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Target Market According to Mr. Joe Magsaysay, the owner and CEO of Potato Corner, he mentioned that kids in the Philippines ages 5-12 years old will always be their primary target. And as a part of their branding, they made a mascot named “Spudster” so that it will be more appealing to kids (Our History, 2017). But until today, the millennial generation is still into flavored fries because first and foremost, they grew up together with the business that started in 1992 and they basically love french-fries as a whole (Asian Institute of Management, 2007). Indeed, French-fries are for the kids and those who are kids at heart. On the other hand, opening up a Potato Corner in Canada will be a great plan since, Canadians loves French-fries and they even celebrate it every 13th of July …show more content…
Potato Corner would want to make sure that their flavored fries product can easily be found in busy and accessible channels so they can be present anytime and anywhere. Price Strategy Potato Corner flavored fries’ strategies has always been market-oriented pricing and competitive pricing strategies. Potato Corner always make sure to set their flavored fries price wherein its low reasonable prices and affordable for its market and also to be almost similar to its competitors or even lower. Through this price scheming of pricing Potato Corner flavored fries at par to the current market price, potato flavored fries opt to persuade the customers to purchase the product.We will use the same price strategies as we expand to Canada however, once the product is already known or accepted by the consumer we will definitely increase the price since we know that the product that we are selling is worth their money.Promotion

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