Question
Infographic and Presentation Transcript
Context: Throughout this subject, you have been exposed to
the various aspects of the strategic management process. Many
theories have provided insight into how organisations analyse their
environment and choose an appropriate strategy, implementing and
evaluating it. One of the main challenges organisations face is
communicating and aligning their strategy in a way that is
understood by their employees. The purpose of this assessment is to
overcome this challenge by selecting and researching an
organisation of your choice. It may be private, public, or
not-for-profit. It may be based in Australia or overseas. What is
most important is that you can obtain information about its
performance and strategy. You are then to assume the role of chief
executive officer (CEO) of the organisation and prepare a 1-page
summary of its strategy, called an infographic. Then, you are to
write a transcript of a verbal presentation that you would
give to the organisation’s employees at its annual roadshow, which
describes and brings the company’s strategy to life, in an
inspiring and meaningful way.
Instructions: You are required to undertake this assessment
in two parts
1) Prepare an Infographic ? Infographics make information
eye-catching, impactful and visually appealing, for communication
to others. You are to prepare a 1-page infographic which explains
your selected organisation’s strategy. ? Your infographic should
cover each of the following seven areas: o The vision and/or
mission of the organisation. o A summary of its historic
performance. o An evaluation of its internal and external
environment. o A description of its key strategies and initiatives.
o The implementation challenges ahead. o Measures of strategic
success showing how the strategy will be evaluated. o References
list. ? The images, diagrams and text that you choose should be
appealing and inspiring to your audience. ? Don’t clutter the
infographic with heaps of paragraphs and detail. Find ways of
summarising the key points in a way that makes the infographic
aesthetically pleasing. Then allow the presentation transcript to
bring the infographic to life. ? You should source information on
the strategic management process from the various textbook chapters
and readings in this subject. You may source information about your
selected organisation from annual reports, websites and news
articles, your own experience of being part of an organisation, or
interviews with staff members, where appropriate. ? Include
references in the APA 6th edition referencing convention, where
theories have informed the models, frameworks and information that
you have used. ? There are various web-based tools, complete with
user instructions, which you may choose to use to create your
infographic. Alternatively, you can produce an infographic in
PowerPoint. Examples and templates may be found at the sites below.
o https://www.canva.com/create/infographics/ o
https://venngage.com/templates o
http://www.presentermedia.com/powerpoint-templates/infographics.html
o https://templates.office.com/en-us/Posters
2) Prepare a Presentation Transcript ? You are to
assume the role of the CEO of your selected organisation and write
the transcript as if you were verbally presenting this in front of
your employees. ? You do not actually have to present your
infographic in class. However, you are to write a 1250-word
transcript using the style, tone and language that you would use,
if you were verbally presenting it. ? The aim of the written
transcript is to bring the content of your infographic to life.
This means that you should explain the strategic management process
you went through and the logic for the organisation’s strategy. ?
Your presentation transcript should contain the following: o A
welcome to your employees and an introduction of who you are. o A
summary of the process you have gone through to produce the
organisation’s strategy. o An engaging and succinct explanation of
each part of the strategy that links to the 1- page infographic
that you have produced. o A compelling conclusion that motivates
your employees for the year ahead. ? You do not need to reference
the transcript. Instead, you need to write it in a style that
inspires and informs your employees. ? Please write the transcript
in a word document.
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